You’d think entrepreneurs and business owners would be jumping on the Podcast Bandwagon after hearing those figures.
Perhaps even more so when they realize that 45% of podcast listeners have an annual income of $75,000.00, AND are listening around 7x a week - making them the ideal customer of many.
It’s not that business owners and entrepreneurs don’t understand the sheer power of podcasts as an asset to their brand...
The problem is:
Podcasts demand a lot of time and work behind the scenes to set-up, run, and maintain on your own.
Unlike a blog or social media page, you can’t just start podcasting.
It’s an entire logistical operation from creating a catchy stand out intro jingle to editing out the um’s, ah’s, and distractions from every episode.
Even if you did have experience in editing software…
There’s no getting away from the time it would still take to make it come all together and hit the right notes with your audience.
Then, there’s all the planning involved too.
Launching a podcast solo is often around a 4-6 month learning curve before you can even start to see the benefits...
For many, the time and effort a podcast takes on top of the daily running of their businesses and brand is too much to handle.